Pratyush Singh

I'm an engineer, and the thing I actually care about is how people build and use software — whether those people are customers, or the engineers sitting next to me.

At Zepto — the quick-commerce company that turned grocery shopping in India into a ten-minute errand — I run the platforms the rest of the company builds on: Analytics, which turns the millions of things happening across the business into something any team can query and slice, seconds after they happen; Identity and Access, which decides who can do what, safely; and Internal AI, which puts AI in the hands of everyone at Zepto — and where I'm learning about as fast as I'm shipping.

Before that I led Growth engineering here for three and a half years, through roughly 20× order growth: acquisition, retention, loyalty, fraud, and the parts of the shopping journey people only notice when they break.

Before Zepto I co-founded Hapramp. We were building for the creator economy before it had that name — social platforms enabling photographers, writers, artists — anyone with a craft — to monetize their work. We bootstrapped it out of my final year of college to a $1M round led by Anand Mahindra. I built the entire tech, and the team of 25 who wrote it, from scratch — and made most of my engineering mistakes there first.

I love open source. I was a two-time mentor for Google Summer of Code and Google Code-in — most of what I know about writing software other people have to live with, I learned there first.

I'm always up for a conversation — email works, so does LinkedIn.